The 2026 Coffee Barometer delivers a 20-year retrospective exposing systemic industry flaws that keep producers vulnerable despite historic price highs. Marking a major shift from voluntary pledges to mandatory regulations like the EUDR, the report warns that a growing trend of corporate “greenhushing” risks undermining market transparency. It highlights that smallholders currently subsidize the sector through unpaid family labor and cannot bear the capital costs of compliance and traceability alone. Ultimately, the Barometer urges roasters, traders, and policymakers to structurally redesign global sourcing models to share value and risk equitably.