Malaysian Sustainable Natural Rubber (MSNR) Global Alliance serves as a collaborative form for Malaysia’s rubber industry and global partners in addressing current challenges and unlocking new opportunities to strengthen market access, drive sustainability and innovation.
The objectives are:
- A strategic platform to discuss emerging sustainability trends, challenges, and opportunities within the global natural rubber industry including Malaysian Sustainable Natural Rubber (MSNR).
- Strengthen the implementation of sustainable natural rubber initiatives, exchange knowledge, experiences and best practices that aligns with international requirements on sustainability.
- Promote collaboration in developing transparent and reliable traceability systems that meet international market requirements to elevate the global market recognition and acceptance towards MSNR.
- Strengthen engagement with global buyers, manufacturers and key stakeholders to enhance market confidence and create new business opportunities.
- Support policy dialogue initiatives that continually adapt MSNR to address emerging sustainability, environmental, social and governance (ESG) requirements.
